AI GENERATED VIDEOS MADE EASY DOESN'T MEAN AUTOMATIC
It means a clear production process, senior creative direction and the right level of control at every stage.
1. Brief & creative direction
We review your idea, references, assets, formats and campaign needs to define the right creative and production approach.
2. Internal AI test
Before accepting a project, we test the creative and technical direction internally to make sure the idea can reach the quality level we expect.
We share that test with the quote, so you can see the potential result before committing to full production.
3. Production plan & pre-production
Once the production route is clear, we define the scenes, formats, review moments, next steps and expected timings.
We also validate the key elements before image generation: characters, locations, products, props, references and visual direction.
4. Stills creation
We create the key stills that define each scene before animating them.
These stills work as the visual storyboard of the project, helping us validate the look, framing, lighting and composition shot by shot.
5. Video generation, edit & post-production
Once the stills are approved, we generate the video clips and edit the first version of the piece.
This is where we review rhythm, transitions, storytelling, music, voice-over and overall flow.
After the edit is approved, we move into post-production to refine the details AI may still struggle with: logos, labels, product details, text, small artefacts or specific brand elements.
6. Final delivery
We deliver the final videos, images or assets in the agreed formats and technical specifications, adapted to the media plan and usage needs.
CLEAR STEPS, CLEAR APPROVALS.
Each stage is reviewed and approved before moving to the next one.
You can request changes within each phase, but once a phase is approved and production moves forward, going back may affect timings, scope and budget.
This keeps the process clear, controlled and easy to manage for everyone.
TIMINGS
Most AI video projects start from a base production timeline of around 15 working days.
Some simpler projects can move faster, depending on availability and client feedback. More complex campaigns, multiple adaptations, advanced post-production or extra iterations may take up to a month or more.
Before starting, we define the expected timing clearly, so you know what to expect at each stage.
AI TOOLS. PRODUCTION CONTROL.
We work with the latest AI models and production tools to explore, generate and refine each piece.
But the value is not just in the tools. It is in how we direct them: choosing the right references, controlling the visual language, iterating with purpose and finishing the piece through editing and post-production.
The final result is not just generated. It is built to be used.
TALK TO PEOPLE. NOT A PLATFORM.
You always talk to a senior team, not to a platform, a bot or an automated workflow.
We believe great relationships facilitate great results.